The concept of own perfume brand
- The product is to be adjusted to the expectations of the client and their end users. It is not all the same whether the perfumes will be given away for free in the form of gifts or sold. Also, its final price should be known, in order to create the right product.
The selection of appropriate recipes for own brand perfume
- The recipe for own brand perfume is very important, as it must be in accordance with the legal regulations, to not exceed the level of allergens according to current provisions. It should also be consistent with the product’s price positioning. The final effect, i.e. how the perfume will smell, depends mostly on the recipe.
The choice of bottles, atomizers, caps, boxes, etc.
- There are two basic types of atomizers: crimped or screwed on. The former allows refilling the bottles. The appearance of the product, i.e. the bottle, atomizer, collar and cap must be appropriately selected for the end user and their expectations. The appearance is very important these days. The quality of atomizers is of significance, too, in order to avoid complaints; they cannot be bought from any unverified supplier.